Business-Entrepeneurship, Management and Marketing


Program Description

The bachelor’s degree program in Business-Entrepreneurship, Management and Marketing is comprised of a combination of courses that provide skills in areas such as capital planning, strategic management, leadership, organizational behavior, and internet marketing.

Possible Employment Opportunities *

  • Business and Retail Operations
  • Financial Analyst and Services
  • Banking
  • General and Operational Management
  • Accounts Payable / Receivable Specialist
  • Administrative Assistant and Executive Assistant

Credential Earned

Bachelor’s Degree in Business-Entrepreneurship, Management, and Marketing

Related Certifications

Not applicable for this program.

Duration of the Program

36 Months
Quarter Credits: 180
Core Courses: 10.5 Credits
Concentration Courses: 97.5 Credits
General Education Courses: 54 Credits
Elective Course: 18 Credits

Core Courses

Entrepreneurship Lecture/Lab

This course introduces the key aspects of entrepreneurship, including the attributes of entrepreneurs, identifying and evaluating opportunities, writing a business plan and developing a business model, marketing for entrepreneurs, the elevator pitch, financing the venture, raising capital, and building a successful team. The course will be interactive in nature with lectures, group activities, and start-up problem-solving scenarios, videos, and mini presentations.

Consumer Behavior Lecture/Lab

This course is a study of buyer information, acquisition, and evaluation, and the purchasing and post-purchasing evaluation process. Emphasis is placed upon social and psychological theories and their implications on the understanding and prediction of consumer’s behavior. Students will apply behavioral science concepts to the problems of planning, pricing, and promotional decisions.

Operations Management

The basic purpose of this course is to provide students with a broad understanding and knowledge of several operations management concepts. Such concepts include (but are not limited to) operations strategy, process design, forecasting, inventory management, scheduling, and quality management. Emphasis will be placed on the application of these concepts to actual business situations.

Advertising and Sales

The course provides a comprehensive overview of advertising and promotion from an integrated marketing communications (IMC) perspective. It creates a clear understanding of traditional advertising and promotional tools, and shows how other key elements within the marketing communications mix (e.g., advertising, direct marketing, promotion and the Internet) can be integrated. Attention is given to key subjects such as market research, media planning, creative strategies for traditional and non-traditional markets, advertising agency practices, competitive positioning, and how each influences the effectiveness of an advertiser’s campaign.

Entrepreneurial Revenue

This course develops financial and managerial skills that are important for students who are interested in pursuing careers in an entrepreneurial setting. Moreover, this course should be of interest to anyone who wants to deepen their understanding of different valuation methods and want to understand how financial decisions are made under uncertainty.

Entrepreneurial Costs and Budgets

Entrepreneurial accounting is a thorough coverage of financial and management accounting topics in an economically challenging business environment. Clear principles and procedures are used to demonstrate the complete accounting cycle in any type of organization, whether for-profit or non-profit. General purpose financial statements are prepared and examined from a fundamental understanding of how for-profit and non-profit businesses operate in a dynamic and changing business marketplace.

Entrepreneurial Capital

This is a course on the mechanics of venture capital and angel investing. We will focus on how these two classes of private equity investors (which we will for the most part treat as one) find, evaluate, and price their investments. While the course includes a brief overview of the venture capital and investment lifecycles, we will spend the majority of our time developing the knowledge and skills necessary to find and evaluate private equity deals. These processes – called sourcing, diligence, and valuation – are the heart and soul of private equity investing and the core of this course.

Entrepreneurial Strategy Lecture/Lab

This course is designed to help students assess new business opportunities and the associated entrepreneurial strategies – for example, making the choice between working in a corporate setting versus pursuing new entrepreneurial opportunities. The purpose of this class is to give you the tools needed to answer this question. We will draw on theory and practice to develop a set of questions that will guide your analysis of a proposed new venture and provide insight about the nature of competition in that industry.

Business Plan and Implementation Lecture/Lab

This course concentrates on the study of entrepreneurship, preparation of business plans, methods for evaluating new venture ideas, formulation and implementation of business strategies for new ventures, and the financing of new ventures. The course utilizes lectures, discussions, exercises, videotapes, and case studies as methods of learning. It integrates knowledge gained from the previous core business courses to sharpen the student’s ability to “think entrepreneurially” and form new ventures.

Leadership and Organizational Behavior

This course focuses on practical application of current research and concepts in human behavior in order to understand and analyze organizations. Interpersonal processes, problem-solving, and managerial decision-making are considered through examination of the roles of power, politics, ethics, and conflict in organizations. Topics include individual behavior, motivation and performance, interpersonal relations, small group relations, the role of leadership, and organizational culture.

Financial Management

The student examines the general nature of financial management, the American financial system, taxes, and the major financial decisions of corporations. Specific attention is given to present value and capital budgeting; risk and asset pricing; financial analysis and forecasting; financial decisions and market efficiency; and capital structure. Problem-solving methodology is used to illustrate the theories and tools in financial decision-making.

Strategic Management Lecture

This course is designed to give students the opportunity to study administrative processes under conditions of uncertainty, including an integrating analysis applied to all fields of business. Special emphasis is given to policy determination at the overall management level. Prerequisite: It is recommended to be the last class in its respective program.

Campuses Available

Admission Requirements

High school diploma or a recognized equivalent.

Possible Employment Opportunities *

  • Business and Retail Operations
  • Financial Analyst and Services
  • Banking
  • General and Operational Management
  • Accounts Payable / Receivable Specialist
  • Administrative Assistant and Executive Assistant

* These examples are intended to serve only as a general guide of possible employment opportunities. There are many factors that determine the job an individual may obtain and Florida Technical College cannot guarantee its graduates any particular job. Some positions may require a license or other certifications. We encourage you to research the requirements for the particular position you desire.

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